Interesting advertising data point.
The top ad is a slideshow of some Holly Rec pictures I took when vetting, served to our fans and their friends.
The bottom ad is a single image served to people who meet the following criteria:
You are targeting men and women, ages 18 - 65+ who live in 1 location, and have 3 interests.
Location - Living In:
United States: Clarkston (+19 mi) Michigan
Age:
18 - 65+
People Who Match:
Interests: hiking trails, Trail running or Running